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hopeful monsters news

Your dose of cultural curiosities, brand provocations and creative chaos straight from the minds of Hopeful Monsters.

How do you market to me?

September 9, 2026

The Great Disconnect

August 26, 2026

Is this the end of beige?

August 12, 2026

Chasing Attention vs. Earning It

July 28, 2026

The World Cup's Biggest Contradiction: Why Fans Stay Despite Everything

July 15, 2026

The Brand Custodian is marketing's most important hire right now

July 3, 2026

Experience or validation?

June 18, 2026

Women in Male Fields

May 20, 2026

The Death Of Effort

May 6, 2026

Thank you, AI. Sh*t art is back, baby.

April 22, 2026

Authenticity, Memory, and the Power of Belonging: What Brands Can Learn from Bad Bunny

April 8, 2026

Why Brands Need To Talk To Machines

March 24, 2026

How Sciencey is Marketing Science?

March 11, 2026

Why Mission-Driven Brands Will Win 2026

February 25, 2026

The Things I Had to Unlearn to Do Better Work

February 11, 2026

The Year the Internet Stopped Working

January 28, 2026

The Drum Global Awards Agency Of The Year

January 13, 2026

Beyond The Click: Human Intrigue in the Age of the Surfaceless Web

January 12, 2026

Are We Losing the Magic?

December 2, 2025

Why Local Is The New Viral

November 19, 2025

The Background Character Speaks: Why Representation Behind the Work Shapes What We See On Screen

November 4, 2025

Why AI Might Just Spark the Most Human Marketing Movement Yet

October 21, 2025

Hopeful Monsters Shortlisted for 7 Awards

October 20, 2025

Tastes All Taste The Same

October 10, 2025

The Intricacies of Creative Capital, When Your Parents Can’t Pronounce Capital.

September 23, 2025

At Imagination’s Crossroads: Nature or AI?

September 9, 2025

Hopeful Monsters Named One of The Drum’s Hottest Global Indie Agencies

September 8, 2025

Loud, Sexy, Spicy, and Shallow: Why Latino Stereotypes Are Lazy Marketing

August 26, 2025

Are We Due for a Dark Age?

August 13, 2025

In a world full of opinions, how do we communicate truth?

July 30, 2025

Hopeful Monsters expands to Perth, WA

July 28, 2025

Are Your Customers Loyal, or Just in the Habit?

July 15, 2025

20Hours with 20Talk

July 1, 2025

100% Pure Waffle

June 13, 2025

Forget AI. You Should Think Like a 5-Year-Old.

June 4, 2025

Culture is Serious Business

June 3, 2025

Meeting of The Minds

June 2, 2025

Winners of 3 Golds at The Drum Marketing APAC

June 2, 2025

Are we living in a culture of shortcuts?

May 8, 2025

Beyond Gen Z: Is Marketing Ageist?

May 7, 2025

Why Being Unexpected Matters

April 22, 2025

Brands: Culture Can Tell You're a Tourist

April 9, 2025

From backyard gigs to street posters, Converse’s ‘Love, Chuck’ campaign gets an Aussie twist

March 28, 2025

It's Time to Say Goodbye To Your Sleep Monster with Resmed

March 14, 2025

Time flies… when you’re a Hopeful Monster

March 12, 2025

Forget Influencers - Mascots Are the Real Social Media Stars

March 5, 2025

Five Shortlists at Mumbrella CommsCon 2025

February 20, 2025

Loud Looking: The New Antidote to Swipe Fatigue

February 12, 2025

Redefining All-Inclusive for Aussies and Kiwis with Club Med

January 20, 2025

The 24-Hour TikTok Ban: A Glimpse Into the Fragile Future of Social Media

January 19, 2025

Wrapped, Roasted and Ready for 2025

December 4, 2024

Winners of Business Transformation at The Drum Global Awards

November 22, 2024

How Dance Music is Winning Gen Z with Serious Unseriousness

November 13, 2024

Why the Future Favours the Fearlessly Curious

October 30, 2024

Finalist for The Shorty Awards: Gender Equality

October 21, 2024

Work in Advertising? You Need a Pep Talk!

October 17, 2024

Mumbrella: Hopeful Monsters Launches The Great Unwaste

September 29, 2024

Survived It All? Welcome to 2024.

September 24, 2024

Nominated for The Drum Global Awards: Business Transformation

September 18, 2024

Shortlisted for B&T Independent Agency of the Year

September 11, 2024

How Premier League Clubs Are Winning With Culture

August 28, 2024

The Cultural Impact of an Image

July 23, 2024

Talking Good Shit with Good People

July 9, 2024

Do You Have a Monster in the Cupboard?

June 25, 2024

The Cinematic Stereotype of Creative Agencies

May 30, 2024

Change Things Lab: Looksmaxxing

May 15, 2024

Beyond the Adland Horizon: Why Exploring the Real World has Never Been More Important

May 8, 2024

Is Cringe Killing Australia's Creativity?

April 24, 2024

Nightmare on Creative Street

April 10, 2024

Six Things About Working I Will No Longer Take For Granted

April 2, 2024

Beyond the Hype: SXSW’s Evolving Identity

March 27, 2024

Female Owned: Not Many Agencies Can Say That

March 14, 2024

An Agency's Brand. Does It Matter?

March 1, 2024

AdNews: Human Creativity Versus Sora

February 26, 2024

De-Wanking Culture and Getting Punched in the Face

February 14, 2024

Will TikTok overtake Google as the new Search King?

December 6, 2023

Breaking the Colonel Curse

November 20, 2023

Why We Held Our Own SXSW

November 7, 2023

Reimagining Influence: Lessons from the Referendum

October 26, 2023

SXSW Sydney Round-Up

October 23, 2023

Three things in life are certain, death, taxes and boring Thank You slides. So we decided to change one

August 14, 2023

Using gaming to power-up brands

August 11, 2023

How Marketing is Fuelling the Rise of Women’s Football at The FIFA Women’s World Cup 2023

August 9, 2023

Humans replacing themselves in the creative process isn’t new. Just ask James Patterson

July 4, 2023

The binary brain and dangerous advice

June 16, 2023

Cannes in Cairns. How far does the marketing pendulum need to swing and is the middle enough?

June 6, 2023

Oh, the A-Irony of the Wes Anderson recreations…

May 26, 2023

Everything Communicates - Even a Coronation

May 12, 2023

Imagine if Briefs Mattered

April 26, 2023

The Distraction of Purpose

April 13, 2023

April Fools: Imposter Syndrome in Full-Flight

April 4, 2023

SxSW: An Automated Future of Purpose

March 27, 2023

Feeling Happy, Healthy or Hungry?

February 15, 2023

Magnum & Co Relaunches as Hopeful Monsters

February 9, 2023

Culture is Serious Business. If you take it seriously

February 9, 2023

Hopeful Monsters acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past, present and emerging.

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