GoDaddy

Ray's Flamin' Hot Sauce

Nearly 60% of small Australian businesses don’t have an online presence because they think they don’t have the time, money or technical skills to do so. But 62% of Aussie customers won't even consider a small business if it’s not online...

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

To show just how easy it is to create a website with GoDaddy and get Aussie small businesses online, we partnered with Ray Meagher to launch his first small business, Ray's Flamin' Hot Sauce, because if Ray can get online, anyone can.

We launched the real business before announcing the partnership with GoDaddy, prompting a heap of excitement in Ray’s new venture before a single bottle was sold. Following the 2-week pre-launch, we used the campaign messaging across all social touch points to reach, engage and drive sales.

So how did we go at helping Aussie small businesses get online? Well we sold out of hot sauce within 7 days of launch (with all proceeds going to Ray’s chosen charity) and in the process saw an increase of 169% for website trials with GoDaddy.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications