The truth? Shopping for period underwear can feel more confusing than comforting. With multiple absorbency levels, different styles to suit the shape of your butt, and a ton of mismatched guidance, customers were overwhelmed before they ever hit “Add to Cart.”
For those coming back for more, the lack of innovation and clarity gave them little reason to stay loyal. For those new to the category, period underwear might as well be the Da Vinci Code - with cramps. In a saturated, price-driven market, Modibodi stood to lose more than just sales: it was a matter of trust.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
Modibodi streamlined their offerings from 8 to 4 absorbencies - sharp, strong, and strategically crafted for transparency.
With a new landing page at the heart and a multi-channel approach across email, organic, and paid, they reintroduced absorbency in a way that was finally as intuitive as it was innovative. And they didn’t stop at Australia, this strategy went global.
The real challenge? Speaking to a global network of customers who just want comfortable leakproof panties - without the university lecture - while still feeling fabulous, supported, and a little bit cheeky.
This is where the "Go With Your Flow" campaign was born - an amalgamation of fearless femininity and unapologetic exuberance, rarely seen in the period space. We weren’t reinventing the wheel - just giving it a decadent, full-bodied celebration. Think pink and red satin, heart-shaped cakes, pomegranates, pearls, and wine-stained lips.
This wasn’t about pastel pilates studios or looking thrilled to be menstruating in white jeans. It was an open invitation to meet your flow with honesty, a sensuality rooted in self-possession, not shame. Because blood, power, and satin go surprisingly well together.
