Brands that evolve slowly, following the same old rules. Then there are Hopeful Monsters. A rare species on a mission to shape culture and change the direction of a category.
To a Hopeful Monster, there’s no force on human behaviour bigger than culture. It’s also their secret weapon.
Because when they take it seriously, it makes them look at the world differently. Through the reality of how people live, rather than a dusty old marketing manual.
In every category, there’s a Monster rearing its Hopeful head, ready to make an unexpected leap towards doing things better.
Across brand, campaign and communications, we link business problems to people problems. As experts in effectiveness and culture, we develop strategies that help brands grow by delivering on their missions, leading categories and having a genuine, positive impact on people’s behaviour.
‘Change Things Labs’, our cultural intelligence and research unit, uses ethnographic research, real conversations and AI-powered quantitative analysis to close the gap between what brands think is happening and what’s actually going on in culture - tracking shifts in behaviour, attitudes and values before they impact a business.
We believe great ideas can live anywhere. By staying loyal to the problem, rather than the solution, our multidisciplinary, award-winning team of creatives use any media necessary to deliver effective and unexpected ideas for clients.
From branding and global advertising campaigns to performance, social, PR, and always-on content, we pride ourselves on turning any idea into reality across a wide range of budgets and brands. And yes, we’re firmly at the forefront of AI.
What people (and machines) say about a brand is as important as what a brand says. Our approach to media is therefore completely objective and rooted in delivering real business effects, not just reach. Designing media experiences rather than plans, we’re experts in delivering integrated campaigns that start with earned and end with paid.
If you’re facing a very specific challenge, from a declining brand to shifting consumer behaviour or navigating AI, we’ve developed a range of standalone solutions delivered by a dedicated team of experts.
