Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.