Converse

All Star Community

Converse All Stars is a community of emerging creatives spanning 34 cities across the globe. It's goal? To invest in the future of young people, giving them opportunities to progress their careers. In 2022 AdAge named Converse the #1 brand for Gen Z "all thanks to its All Star Community".

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Five years ago, Converse was at a pivotal point. With the rise of drop sneaker culture, the brand was seeing a decline in young people wearing Chucks and losing its once-strong position in the category. Instead of bidding for attention using a big-name celeb like every other brand, we earned the trust of youth by building a community of emerging creatives. All tied to the brand's mission, to be the canvas for youth progress.

Today, Converse All Stars are helping to shape the future of the brand. It's a collaborative partnership where Converse provides once-in-a-lifetime experiences and access, and in turn, positions Converse at the heart of youth culture. Working hand-in-hand with the global team, we engage, support and activate the community across the globe and all touch points of the Converse business.

And it's working. All Stars have recorded their first ever albums, been given editing gigs at global magazines and been featured in brand campaigns across the world.

“Thanks to its All Star Community, the Nike-owned brand propelled itself to the top of the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation.” AdAge, 2022.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications