Converse

Music Merch

With streaming services providing very little return and the cost of touring increasing, making music a sustainable career is near to impossible for young emerging artists.

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

We heard from All Star musicians that merch is one of the few ways they can make money, so we worked with Converse to fund and produce merch for All Stars to sell as their own, giving a tangible (free) way All Stars can fund and sustain a music career.

Supporting at every part of the process, we commissioned All Star artists to design the artwork, worked with a local production team to make the tees and collaborated with Super Special to sell the limited edition run. To continue to pay it forward to local artists, Converse donated to Aus T-shirt Music Day to widen their net of support for emerging artists.

"Working with Hopeful Monsters has been a really seamless and aligned partnership over 5+ years. Whether strategising how to connect best with our consumer, delivering first-class creative or coordinating an activation, the Hopeful Monsters are a true extension of the Converse ANZ team."

Dave Dullens, Head of Brand & Consumer, Converse ANZ

Belinda

Kevin

Yalcin