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Red Bull

Billy Cart

Red Bull Billy Cart challenges the most fearless, fun-loving and foolhardy teams to prototype and create the wackiest of rides. It is the pinnacle of non-motor-racing.

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.

"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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