Red Bull Billy Cart challenges the most fearless, fun-loving and foolhardy teams to prototype and create the wackiest of rides. It is the pinnacle of non-motor-racing.
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
When you have a giant prawn and sausage sizzle launching into Sydney Harbour you've got some pretty epic content. But sustaining the narrative from applications through to the event can be tricky. We worked with Red Bull to get Aussies excited about the race, attend the event and show that, even the everyday Australian can be a Red Bull athlete, securing 334 media pieces including all broadcast free-to-air news.
"It is the race that gives you wings. The Billy Cart race is returning to Australia for the first time since 2015, challenging teams to prototype and drive the wackiest rides down Lansdowne street in Melbourne." - Sunrise
