RSPCA NSW

Stories Behind the Scars

To highlight RSPCA NSW's great work on the front line, we created a mini-doco series, 'The Stories Behind the Scars'. From the heart-warming to the heart-wrenching, the general public got an insight into what it takes to protect all creatures great and small.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

In 2021, RSPCA NSW celebrated its 150th anniversary, creating the perfect opportunity to reflect on its achievements and its impact. Despite being a notable moment, a lot has changed over 150 years, including many misconceptions about its work. When people think of RSPCA NSW, they think it's just an animal shelter, but in reality, the services they provide are complex.

From concept to production, we developed a three-part mini-documentary series, 'Stories Behind The Scars', featuring nine frontline workers By peeling back the curtain, we not only celebrated 150 years of work but busted the myth that RSPCA NSW is just a shelter, detailing the breadth and depth of what they do.

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Sally Hoolihan

Marketing and Communications