Four in ten people get less than three nights of good sleep a week. The result? Low energy, poor focus, mood swings, illness. For 22% of people, this is just “normal life.” But poor sleep isn’t a lifestyle quirk, it’s a public health problem.
Resmed’s mission is simple: help the world sleep better. But first, people need to see just how disruptive poor sleep really is.
Enter the Sleep Monster: a mischievous, furry troublemaker who turns bad sleep into everyday chaos. Nodding off in meetings, losing your keys, snapping at loved ones. Suddenly, poor sleep wasn’t invisible anymore.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
Resmed’s 2025 Global Sleep Survey showed how widespread sleep struggles are, with nearly half reporting daytime sleepiness and low mood after restless nights. Yet one in four never seek help.
The challenge? Get people to recognise poor sleep as a solvable problem.
Instead of using clinical jargon or fear tactics, we used humour, empathy and agency. The Sleep Monster personified the problem in a way that was relatable, funny and impossible to ignore. Nudging people toward action by taking a free sleep assessment.
Launched on World Sleep Day, the campaign ran across TV, OOH, social, retail, doctors’ offices and was embraced widely internally. Every channel encouraged people to spot their own Sleep Monster and learn how to get rid of them.
At the centre was an interactive hub with Resmed’s Global Sleep Survey, practical sleep tips and a free assessment.
With humour and heart, the Sleep Monster campaign did more than raise awareness. It drove people to seek help, take action and finally say goodbye to their own Sleep Monster.
