ResMed

Awaken Your Best

Why don't we take our sleep health as seriously as our mental and physical health? Not only is it crucial to our overall well-being, but when you clock in those eight hours, you also wake up feeling a million bucks, just like Brad Fittler.

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

In a category awash with tired, snoring guys keeping their loved ones awake, we created this integrated brand campaign using Brad Fittler to show what life is like when you wake up feeling great. Every. Single. Morning.

Did we mention this was shortlisted in Nine's State of Originality competition?

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications