Atlantis

The Royal Grand Reveal

Australians see Dubai as a stopover rather than a bucket list destination. We set out to change that with the launch of the world's most luxurious resort, Atlantis, The Royal. With a little help from Queen B herself.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

What do Beyonce, Rebel Wilson, Tiesto and Kendall Jenner have in common? Atlantis The Royal. Working on the ground in Dubai to support the grand reveal, we hosted an exclusive launch weekend with 1,500 VIPs from across the globe.

Aside from the attention in the lead up, the launch itself generated X media articles, giving Australians a first hand look at the new hotel and helping to re-imagine Atlantis and Dubai as the ultimate in luxury holidays.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications