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Pizza Hut

Schnittza Hut

The Chicken Parmigiana is so iconic; there are fierce debates about its nickname across Australia. Is it a ‘parma’, ‘parmi’ or ‘parmy’? So how do we get the attention of the RSL loving pub grub aficionados to entice them to try Pizza Hut’s take on this classic dish. The solution needed to turn headlines into sales and focus on driving usage of the Pizza Hut app.

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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