The Chicken Parmigiana is so iconic; there are fierce debates about its nickname across Australia. Is it a ‘parma’, ‘parmi’ or ‘parmy’? So how do we get the attention of the RSL loving pub grub aficionados to entice them to try Pizza Hut’s take on this classic dish. The solution needed to turn headlines into sales and focus on driving usage of the Pizza Hut app.
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
The ‘Schnitzza Hut’ was born. A Western Sydney store was physically transformed into an outback pub, complete with a corrugated iron bar, views of red dirt, tradies and an old school jukebox and pinball machine. The twist? It was all promoted virtually using Google and 360-degree image technology. All old store images from Google Maps were replaced with the new look ‘Schnitzza Hut.’
