Converse

CX Artist Series

Comfort is a major contributor to repeat purchase in the sneaker category. With the launch of the latest innovation in comfort, Converse CX, we put the product to the ultimate test.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

To support the launch and put the product to the ultimate test, we briefed three All Stars to create an immersive space in just 7 days, documenting the highs and lows of the creative process whilst wearing the new CX range.

“Off the back of COVID, I found myself in a creative rut. This was just what I needed to reignite my creativity and passion for my craft”. - Shen, All Star.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications