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The Unfairest Cricket Match

If you go into a supermarket you will struggle to find many Australian-owned brands like Massel left on the shelves. To level the playing field and help the economy, we invited politicians to take part in 'The Unfairest Match' that's ever been played.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

We partnered with Aussie brand Massel and Australian Owned to illustrate just how unfair the supermarket aisles were in a way every Aussie would understand - the Unfairest Cricket Match. The way big supermarkets treat Aussie brands just isn't cricket.

Australian Owned (sponsored by Massel) went up against The Rest of the World in a cricket match like no other with smaller bats, bigger stumps, and unfair umpires, likening the match to the supermarket aisles. We worked with Aussie legend Glenn McGrath to amplify the message, inviting key decision-makers like Albo and Perrottet to play. We asked every day Australians to go to bat for Australian Owned by signing a petition.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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