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Peters

Twin Pole

Peters Twin Pole was an iconic icy pole available in WA until it was discontinued over a decade ago. Knowing it was a hole in many Aussie hearts, Peter’s wanted to bring back the icon.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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