Peters

Twin Pole

Peters Twin Pole was an iconic icy pole available in WA until it was discontinued over a decade ago. Knowing it was a hole in many Aussie hearts, Peter’s wanted to bring back the icon.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.

Rather than another traditional celebrity endorsement to make the announcement, we engaged Twin Pole's biggest fan - Neil Hancock - who had campaigned for the last 12 years to bring it back.

Coming full circle, we devised a way to thank Neil publicly, with a giant billboard acknowledging he had successfully brought Twin Pole back.