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Red Bull

Cliff Diving

Our partnership with Red Bull spans over 18 years. Pretty crazy. But year after year we get the opportunity to work on some incredible events, like Red Bull Cliff Diving. In 2022, it came to Australia for the first time. So we helped an Aussie favourite heli-dive over Sydney Harbour to launch it.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

The first time ever Red Bull Cliff Diving had come to Sydney (for the final stop on the world series) and the launch moment needed to be big. So we helped publicise world champion, Rhiannan Iffland's bucket-list dive from a helicopter into Sydney Harbour.

We used the moment to invite Aussies down to cheer on Rhiannan and watch the final live at Mrs Macquarie's Point. With a purpose-built 21 and 27m platform built in the middle of Sydney Harbour, 18,000 Aussies got a front row seat, with both the heli-dive and the event receiving a total of 794 pieces of coverage across Australia.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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