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Marvel

Guardians of the Galaxy

After months of lockdown, we needed to help gamers get 'game fit' and amped to play the new 'Marvel Guardians of the Galaxy' game.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

We leaned into the games trademark humour and epic soundtrack to create a ‘spoof’ 80s inspired fitness routine, which starred Aussie Comedian Matt Okine.

The ‘Get Fit for the Galaxy,’ video was set to music from the game's in-house Star-Lord band and highlighted some of the signature moves from the game to help those at home master the technique needed to save the galaxy as Peter Quill.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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