Converse

Celebrating our Global Pride Found Family

Despite years of advocacy, only 37% of youth identified home or school as an LGBTQIA+ affirming space and in 2022, family conflict around LGBTQIA+ identities is a major factor in youth homelessness.

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

To celebrate the notion of found family, we worked with several All Stars and their families across 8 different countries to film and capture their stories. To accompany the campaign, we engaged the wider LGTBQIA+ All Star community to create a tangible book of letters and artworks celebrating their journey to finding their family. These letters and artworks were created from the perspective of talking to their younger self, offering hope to those who haven’t yet found their support network.

"This kind of activation really is truly so vital for the next gen of queer youth, and it’s so exciting to be a part of it. It’s the kind of thing that would have changed my life when I was younger"

"The team at Hopeful Monsters are the perfect partner they balance creativity with service in the most successful way.They have helped us craft and develop one of our most significant programs for our brand. They are a team of passionate committed individuals. Creative leaders that act with high levels of professionalism and courage. They inspire us every day."

Suevia Ellison, Converse Global Director, Digital Community

Belinda

Kevin

Yalcin