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Converse

All Stars in LA

The culmination of Tyler, the Creator's new Converse shoe release and his festival, Camp Flog Gnaw in LA, gave us the perfect opportunity to offer the All Stars a once-in-a-lifetime gig; co-create with the brand on the launch assets for Tyler's new shoe.

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

With 35 members from 19 different cities in the community travelling to LA, we worked with Converse to create a week-long experience featuring workshops, panels and the opportunity to help Converse launch Tyler, the Creator's new sneaker, the GIANNO. Partnering up with media, each All Star team were given a pair of GIANNOs (prior to release!) and worked with their media partner to create and capture assets fit for the media channels.

"Thank you for believing in us. The ones crazy enough to think they can change the world actually do it. Maybe I am that crazy person, but so are you Converse. You have changed a lot of minds and people forever through this".

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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