We’ve made The Drum’s Top 100 Indie agencies list. Again!

September 15, 2026

For the second year running, we’ve been named in The Drum’s Indie Agency 100, as one of the ‘world's standout independent agencies of 2026’.

So a big thank you to our team and clients for another awesome year where we built on our Sleep Monster platform with Resmed, helping the world sleep better. We taught Aussies that Jose Cuervo tastes better when they drink it the way Abuela orders, and speaking of tequila, we then dropped a $15k diamond in Melbourne during Fashion Week, and poured 1800 for everyone out hunting for it.

In the sporting world, we brought the NFL to Melbourne for its first regular season game in Australia, and designed a brand identity and supporting event assets for Wheelchair Rugby Australia - cheering from afar as they claimed silver at the 2026 World Wheelchair Rugby Championship in São Paulo.

We took risks and set new standards in creativity and innovation across many more industries, from travel to feminine care, to name a few. And it’s been noticed, with Hopeful Monsters named one of eight Aussie agencies ‘setting the pace around the world’.

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Words by Katie Barclay and Carl Moggridge.