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Modibodi

Period Poverty

For a lot Australian people, the thought of not having access to sanitary products during their period is inconceivable. But for many this is the reality...

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Every month, millions of women have to ‘make do’ with makeshift period items. From socks to scarves and tissues to toilet rolls, with no access to period products, people living in period poverty have no other choice but to improvise.

We created an eye-opening installation showcasing items such as newspapers, socks, rags and make-up pads. The pop-up was used as a platform to elevate the conversation about period poverty and shock people into action, with the option to donate via Modibodi’s 'Give a Pair' program.

Hopeful Monsters has worked on our account for some time now and it’s been a positive experience for us all. They have demonstrated sound knowledge of our brand and the macadamia industry overall. They have an ability to pivot in a new direction when required and to follow up on leads with determination. In our most recent campaign, they demonstrated their strong creative and strategic approach with a tongue-in-cheek angle which proved successful in gaining media attention and high reach. They have been an invaluable partner in our journey.

Sally Hoolihan

Marketing and Communications

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