March 14, 2025
Red-eyed? Running on fumes? Wondering how you're going to get through the day before 9 AM?
You might be living with a sleep monster.
A concept that started as a late-night idea (ironically) and became a global campaign we just launched for Resmed, spanning social, digital, OOH, POS and more.
Huge shoutout to our client partners for trusting us in making sleeplessness… strangely entertaining.
Watch the full TVC and keep an eye out for the sleep monster on the loose - just don’t blame us if you feel seen.
And check out some of the coverage here:
Feeling a little too familiar with the Sleep Monster? You’re not alone.
If you’ve been running on empty, it might be time for a sleep check-in. Head over to Resmed for a free sleep assessment.
Because good sleep isn’t just nice to have, it’s a game-changer.
