Alright, folks - let’s talk about something we all know but might not want to admit: marketing is ageist.‍

Yep, we said it. Here’s the thing - there’s a massive, untapped market right under our noses.

Brands are out here chasing the ever-elusive Gen Z, but they’re missing the boat on older Aussies ready to spend, engage with brands, and live life to the fullest.

But instead of cashing in on this opportunity, brands are too busy clinging to outdated, ageist stereotypes.

How do we know? Because we dug deep and took a closer look at the issue.

For our latest Change Things Lab report, we’ve compiled all the knowledge of this overlooked opportunity and packaged it up in a neat bundle to explore how brands and marketers can rethink their approach.

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