If you’ve popped your head into the Hopeful Monster Mart before, you’ve likely seen the staff wearing ‘The Lateral Thinking Cap’.

It’s become quite the fashion statement at Hopeful Monster Mart! This cap is for the curious minds tired of ‘The Linear Thinking Cap” which other agencies in and around Australia continue to use.

Think laterally. Not Linearly.

(Say that 10 times fast)

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Physical caps now sold out.

Please head to our digital “Lateral Thinking” space to get inspired.