Communications Manager, APAC

Reporting to the General Manager of the NFL’s Australia & New Zealand office (Gold Coast, Australia) as well as to the league’s wider communications team (New York), this role would support the development and implementation of a best-in-class communications strategy to accelerate the NFL’s international business and vision locally in Australia & New Zealand.

• Helping to build and execute an Australia & New Zealand-focused communications plan and timeline to amplify key NFL events, milestones, programs and campaigns.
• Driving strategic storytelling to grow the profile of the NFL locally in-market. Development and promotion of specific narratives and events to include:
  
  • 2026 NFL Melbourne Game.
  • Global football development efforts across:
    
    • NFL Academy Asia-Pacific (Gold Coast)
    • International Player Pathway Program
    • Flag football
      
      • NFL Flag local programming across Australia & New Zealand
      • LA28 Olympic Games and future Olympic Games efforts
    • Local events around key NFL Tentpoles (watch parties, Kickoff and Super Bowl events).
    • Local sponsors and partners in-market (local brands, global brands, media partners, consumer product partners, gaming partners).
    • Executive storytelling, securing opportunities (interviews, panels, etc.) with key spokespeople – General Manager of NFL Australia & New Zealand, Head of Europe & APAC, Head of NFL Academy APAC.
    • The league’s Global Markets Program, working with NFL clubs with rights in-market.
    • Supporting IFAF / IOC communications ahead of the LA28 Olympics & beyond.
    • Player storytelling of local heroes including Jordan Mailata (Eagles), IPP athletes, etc.
  • Local communications liaison for the 2026 Melbourne Game, working with the wider international communications team in New York to promote and execute all things international publicity around the game.
  • Building, enhancing and expanding media relations in market/region to enable deeper storytelling and go-to relationships with media across various verticals (NFL, sport, lifestyle, fashion, news, business).
    
    • Provide knowledge and counsel around local media landscape.
  • Successfully monitoring and reporting communications results to showcase impact.

‍

Travel and hours of work

• Must be able to work from the office on the Gold Coast in Australia.
• The role will require travel and out-of-hours working.

• 5 years’ + experience in communications and media relations management.
• Proven creation and delivery of strategic communications plans.
• Regularly and expertly dealing with local Australian & New Zealand media, effectively managing inbound requests.
• Excellent writing skills.
• Creative media ideas to proactively generate compelling storytelling on new platforms to reach new and youth audiences.
• Communications reporting, monitoring and measuring of results to showcase impact to NFL leadership.
• Support in drafting of communications briefings and executive messaging.
• Excellent communication skills.
• Ability to work with multiple internal and external stakeholders.

‍

Beneficial to have, but not essential

• Experience working in the sports and entertainment industry.
• Knowledge of the NFL.
• Communications experience at live events.

‍

How to Apply

Send your resume and cover letter to tegan@hopefulmonsters.com.au‍

We do not accept unsolicited resumes from recruitment agencies. Submission of any such resumes will be considered a gift, and no fees will be payable.