Our cultural intelligence and research unit is built on an uncomfortable truth: most marketing lives in a bubble, detached from real life. 

Via ethnography, depth interviews with cultural informants and AI powered quantitative analysis, we close the gap between what brands think is happening and what’s really going on in people’s lives - tracking shifts in values, attitudes and behaviour before they impact a business.

Want in? You can book the staff. But bring goggles - things get volatile in here.