Is Marketing Ageist?

While brands are busy chasing Gen Z, could they be overlooking older generations with bigger wallets? What makes brands so obsessed with Gen Z, and how does marketing to older generations differ?

For our latest ‘Do Good Shit’ event, we’ve gathered some of our favourite Hopeful Monster-minded professionals to unpack this overlooked opportunity and explore how brands and marketers can rethink their approach.

Our guests include:

• Michelle Davies, General Manager - Pacific, Club Med
• Hannah Rayment, Media and Public Relations Manager, Lifeblood
• Charlotte Swindell, Senior Campaign Manager, Global Brand, Resmed

Event Runsheet

Arrive: 8:30 am‍

‍Discussion: 9.00 am - 9:45 am‍

‍Networking + Coffee: 9:45 am - 10:15 am