When the world’s best chefs design a menu, great produce is everything.
Premium, provenance-driven producers fight for their attention, and the chance for chefs to see, smell, and feel where ingredients come from is often what sets a brand apart.
In Northern Australia, Westholme produces some of the world’s finest Wagyu. Their nature-led approach and the land’s unique terroir shape its distinct flavour. But while bringing chefs to this remote region is ideal, it’s not easy.
Westholme needed a way to create memorable experiences for chefs in every market. Experiences that still built a deep emotional connection to the land, without the air miles.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
So we created Lost In Nature, a scalable platform that could deliver consistent, locally-led experiences inspired by Westholme’s story.
From truffle hunting in NSW to foraging for wild herbs in the English countryside, each activation would immerse chefs in the link between land and taste. Every experience would end with a shared feast where Westholme Wagyu met local, seasonal produce.
It would become more than an event series. It would become a global blueprint for how Westholme tells its story.
We also built the Lost in Nature Activation Playbook. Giving Westholme’s global teams everything they need to bring the concept to life: how to choose the right locations, work with local producers, select chefs, shape guestlists, plan half-day or full-day formats, and budget for different scales. It also includes content, branding, and communications guidelines.
The playbook empowers local teams to deliver premium, intimate experiences that create lasting emotional connections, while staying true to Westholme’s philosophy: Nature Leads, Flavour Follows.
