CHANGING THE PERCEPTION OF ADOBE ACROBAT STUDIO
Acrobat has always been synonymous with one thing, viewing PDFs. Not workflow optimisation. Not AI-powered productivity. Just PDFs. With the launch of Acrobat Studio, an upgrade that turned Acrobat from a PDF viewer to a productivity platform with integrated AI tools, the challenge was to shift that perception without making another feature-led software tutorial.
Disrupting Disruption
So we launched Disrupting Disruption, a business vodcast parody. Because if Acrobat is about working smarter, the best argument for it is the absurdity of working the way most people still do.
Middle Managers
The workplace comedy series features comedians Laura Hughes and Damien Power as ‘Victoria Sterling’ and ‘Bronwyn’, two veterans of middle management navigating the chaos of the modern office. Power dressing as a career strategy. Corporate jargon as a survival tool. Colleagues conspiring to stop you getting anything done. Each episode is equal parts comedy and argument for a better way to work.
Organic and paid
The series launched with organic and paid across Spotify, YouTube, and social with three full episodes and behind-the-scenes content. It expanded on Adobe’s current entertainment-led content, where recurring characters, workplace humour and product storytelling coexist.
