March 28, 2025
This global campaign - with local execution - leans into cultural icons and Converse collaborators that embody the brand’s ‘independent enough not to follow’ ethos and the spirit that has made the Chuck Taylor a cultural icon since it first launched in 1917.
May-A and Converse announced the partnership with an exclusive backyard gig in Sydney’s Inner West earlier this month, playing for just 40 people that came together in their Chucks for an intimate celebration of creativity.
Away from the stage, the Love Chuck campaign is popping up across digital, OOH and creator partnerships, including localised call-outs, in-jokes and cultural commentary delivered via street posters and billboards across Sydney and Melbourne. And a ‘mixtape’ series on Spotify, kicked off by MAY-A herself. Head to Converse ANZ’s Spotify to have a listen!
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