AdNews: Human Creativity Versus Sora

February 26, 2024

OpenAI’s latest rollout of Sora, the text to video app, has left some creatives excited about the prospect of bringing visions to life that would have previously required significant teams and budgets.

Amid the fear of consequences and lasting impact this technology will have on the film industry, creatives are questioning if the era of mass-produced "creativity" has dawned.

A question lingers; can creatives truly be replaced?

Read the full analysis on AdNews.

Words by Leah Spadone.